About the Journal

IAUE Journal of Marketing (IAUE-JMK) is a peer-reviewed scholarly journal published by the Ignatius Ajuru University of Education through the Directorate of Research and Development. The journal is dedicated to advancing research, theory, and practice in marketing and related business disciplines. IAUE-JMK provides a platform for academics, researchers, practitioners, and policymakers to publish original research articles, review papers, and applied studies on areas such as consumer behavior, marketing strategy, digital marketing, brand management, sales and distribution, advertising, marketing analytics, international marketing, and service marketing.