Mobile Banking Adoption and Sustainable Consumption Behaviour Of Bank Customers in Rivers State, Nigeria
Keywords:
Mobile Banking Adoption, Sustainable Consumption Behaviour, Transaction Services, Account Management, Credit ServicesAbstract
This study examined the relationship between mobile banking adoption and sustainable consumption behaviour among residents of Rivers State, Nigeria. The study was motivated by the growing expansion of mobile banking services and the need to understand whether their adoption influences responsible consumption patterns. Three dimensions of mobile banking adoption were considered: transaction services, account management services, and credit/support services. The study was anchored on the Technology Acceptance Model and adopted a descriptive survey research design. The target population for this study comprises all mobile banking users in Rivers State, while a sample size of 384 respondents was determined using Cochran’s formula. Data were collected using a structured questionnaire titled “Mobile Banking Adoption and Sustainable Consumption Behaviour Questionnaire (MBASCBQ).” The instrument was validated by experts and tested for reliability using Cronbach’s alpha. Data were analysed using Pearson Product Moment Correlation at a 0.05 level of significance. Findings revealed that transaction services of mobile banking have a moderate positive relationship with sustainable consumption behaviour (r = 0.642, p < 0.05). In addition, the account management services had a moderate positive link with sustainable consumption behaviour (r = 0.588, p < 0.05), while the credit/support services had a high positive relationship with sustainable consumption behaviour (r = 0.721, p < 0.05). The study found that mobile banking adoption has a considerable impact on the sustainable consumption behaviour of the citizens of Rivers State, with credit/support services showing the biggest impact. The study suggests the need to increase the efficiency of transactions, to provide better tools to monitor accounts and to provide credit/support services to encourage responsible consumption behaviour among the consumers.
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